Inspired by research and some digging around. Just on the technology and infrastructure alone, this is what you can expect.
Monthly Expenditure Overview
1. Server Infrastructure: 12,750 €/month
Server costs are significant for any SaaS company. Essential services include:
| Tool | Cost (€) | Description |
|---|---|---|
| Amazon Web Services (AWS) | 6500 | Core infrastructure |
| Uploadcare | 2335.90 | CDN for assets |
| Algolia | 1802 | Search functionality |
| Sendgrid | 1268 | Email infrastructure |
| Cloudflare | 570 | Security and performance |
| Iframely | 91 | Embed social posts/videos |
| Restpack.io | 37 | Screenshots |
| Level27 | 32.67 | Domain management |
| Ably | 30 | SDKs and APIs |
| Namecheap | 27 | Domain names |
| imgix | 23 | Image optimization |
2. Development/Product/DevOps: 3750 €/month
Development and DevOps tools are crucial for maintaining and enhancing the product:
| Tool | Cost (€) | Description |
|---|---|---|
| Plausible Analytics | 1300 | Site analytics |
| Segment | 610 | Data collection |
| Github | 295 | Version control |
| Sentry.io | 138 | Bug reporting |
| Opsgenie | 193 | On-call alerts |
| Productlane | 137 | Customer feedback & roadmapping |
| Stoplight.io | 119 | API documentation |
| Browserstack | 119 | Cross-device testing |
| Figma | 117 | Collaborative design |
| Detectify | 91 | Application scanning |
| Glock Apps | 68.50 | Email reputation monitoring |
| Coupler | 45 | Data analytics |
| Mixpanel | 280 | Product/marketing analytics |
| Page Flows | 36 | Design tool |
| Zapier | 28 | Automations |
| Fivetran | 23 | Data centralization |
| Cursor | 18 | AI code editor |
| Fonts.com | 9.99 | Fonts |
| Urlbox | 9.20 | Screenshots as a service |
3. Marketing: 2470 €/month
Marketing expenses cover tools and services for customer acquisition and engagement:
| Tool | Cost (€) | Description |
|---|---|---|
| Paid Directories & Ads | 980 | Customer acquisition |
| Ahrefs | 455 | SEO tools |
| Contentful | 450 | CMS |
| Vercel | 222 | Hosting |
| Surfer | 82 | SEO optimization |
| Restream.io | 36 | Video streaming |
| Senja | 36 | Testimonial collection |
| Wistia | 18 | Video hosting |
| X Premium | 8 | Premium subscription |
4. Sales: 700 €/month
Sales tools facilitate customer relationship management and streamline the sales process:
| Tool | Cost (€) | Description |
|---|---|---|
| Close CRM | 501 | Customer relationship management |
| Fireflies | 107 | Call recording/transcriptions |
| Apollo | 45 | Contact management |
| Calendly | 40 | Scheduling |
5. Customer Success: 1900 €/month
Investing in customer success ensures ongoing support and enhances user experience:
| Tool | Cost (€) | Description |
|---|---|---|
| Intercom | 309 | Customer support chat |
| Vitally.io | 643 | Support team operations |
| Fullstory | 436 | User session recording |
| Customer.io | 279 | Email automation |
| Litmus | 91 | Email rendering testing |
| Refiner | 119 | Survey tool |
6. General Company Tools: 2000 €/month
General tools aid in internal communication, project management, and overall operations:
| Tool | Cost (€) | Description |
|---|---|---|
| Zoom | 421 | Video conferencing |
| Google Workspace | 381 | Email and calendar |
| Notion | 202 | Knowledge base |
| Slack | 155.91 | Internal chat |
| Linear.app | 155 | Project management |
| 1Password | 127 | Password management |
| Discourse | 92 | Discussion board |
| Airtable | 201 | Database management |
| Microsoft Suite | 68.89 | Office tools |
| Timetastic | 29 | Team availability |
| MatterApp | 85 | Team recognition |
| Open Collective | 9 | Sponsorships |
7. Admin/Finance/HR: 2000 €/month
Administrative costs cover financial transactions, recruitment, and HR management:
| Tool | Cost (€) | Description |
|---|---|---|
| Stripe | 1100 | Billing |
| Recruitee | 366 | Recruitment |
| Revolut | 170 | Banking |
| SWIFT | 125 | Wage transfer fees |
| Exact | 99.22 | Bookkeeping |
| Denovit | 75 | Stripe/Exact connector |
| Billit | 45.98 | Invoice management |
Total Monthly Cost: 24,300 €
Breaking down these costs per employee, the average expenditure amounts to 1337 €/month. Excluding server infrastructure, the cost per staff member is approximately 666 €/month, reflecting the investment in tools and services needed to maintain efficient operations.
